SMO or Social Media Optimization is the performance of marketing through key Social Media which can reach a lot of users, in order to create the online Community groups that are suitable for creating and disseminating key content for building brand or for the communication of various important informations, in order to increase the acknowledgements of the target groups which has the interest and follow-up regularly (Fanpage member). It also expects to increase the numbers of people who enter into the main website, in order to lead to the performing of key transactions on the website.
Nowadays, SMO becomes one of the important factors for SEO, due to the Search Engine gives more importance to recommend the user’s website by various Social Network. It can be noticed that when one website page is “share” or is “like” through Social Network, the numbers of those actions will be evaluated as the quality of the website page which the Search Engine
will bring those points to be the composition in calling the website to be displayed at the good ranking, when there is a search through the Search Engine. Moreover, the Search Engine will also give the importance to the interest of the searcher, and also the place of the searcher.
From the behaviors of the social media usages, for the online communication to many groups of community, whatsoever the usages are, i.e. the usage to express the various opinions of your own, to join the community according to specific interest in order to increase the numbers of the community and create the social network, with no limitation from all over the world.This helps the social media
which is easy to use and is free of charge, will be able to increase a lot of the user’s numbers continuously, especially Facebook which is the number one online social media that is popular among
the worldwide users. This includes Thailand where there are numbers of users increasing every day, until it develops to the creation of business community, organization communication, the data disseminating for marketing in the type of Social Commerce, effectively both of data disseminating and data transmission to a lot of message receivers, or use as the channel for communication of the type : 2 ways communication, specific each person.
The creation of marketing strategy by Social Media, is obtained from the collection of personal data of the social media user. Each person who want to enter for the usage, has to register by identifying himself/herself the name – surname, sex, age, location of the house or business office, occupation and others, according to the specific requirements of each network. Therefore, the social media which is used for advertisement and marketing, will be able to determine the message-receiver more specific, by using the tool to determine the advertising cost. These personal data are used to categorize the target groups,
We performs the well completed study of the working and the various types of advertising workpieces via social network, in order to create the work which is suitable with the regulations and to be the best, to satisfy the behaviors of the consumers who use each social media. According to the social media has outstanding feature for creating the follow-up to receive the data regularly, our working team has set out the strategy to propose the data of many types, in order to create the loyal customers who will follow up to receive the messages from the product/organization regularly and continuously. Moreover, the created content must stimulate the customers to perform the various participations, i.e. express the comments, share, access to website (Send the data-receiver to enter the main website, in order to lead to perform the key transaction), in order to solve the KPI problem, according to the determined target.
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